Applying Data Analytics in Marketing
Last Updated : julio 7, 2020
rubenclub
0 Lessons
2 Enrolled
8 horas 30 minutos

Acerca de este curso

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

¿Qué aprenderás?

  • Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
  • Identify the ideal analytic tool for their specific needs
  • Understand valid and reliable ways to collect, analyze, and visualize data
  • Utilize data in decision making for their agencies, organizations or clients.

Contenido del curso

Marketing analytics

Predictive analytics

Impact of marketing campaign

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